HOW TO SET UP CLEAR S.E.O GOALS 

1. Do not waste time in keywords that are not bringing actual customers to your business.
2. Measure the number of visitors coming to your website with the keyword xyz.
3. Visitors /comments ratio or Visitors/ social media friends ratio could be used to measure the success of implementing a keyword.
4. Analytical tools and webmaster tools help in this regard.
5. Analytical tools say how many organic visitors became customer. Or specifically which webpage or content is doing the conversion. 

S.E.O POINTS TO REMEMBER

1. To help deliver the best possible search results to the user, search engines look at how popular a site is and then build a domain authority based upon relevant links to and from that site. This demonstrates the site's trust and popularity.  Site Popularity.Optimising website for search engines.

2. The first step of an SEO plan should be to conduct keyword research. This will enable the website to rank for relevant search terms.

3. Bid value, together with quality score, is one of the components that will dictate your ad's position in the search results page. By increasing your bid on specific keywords you're more likely to outrank your competitor's ads.  

4. Long-tail keywords are phrases made up of two or three words and are used to target more niche demographics, therefore they generally have a lower search volume. AKA Short strings of specific keywords with low search volume.

5. Increasing relevant traffic to your website would make an ideal goal for a SEO plan. The more relevant the users are that visit your site, the more chances you have to convert them into potential customers.